Get a one-year subscription to Moovly for just $99. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! June 17, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small
Video Marketing
Record your weekend adventures in uncompromising style, flexibility, and flair. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! October 30, 2019 1 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a
Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! October 31, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our
Camera shy? Here are a few tips to get over the fears of appearing on video. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! January 8, 2020 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, The Ambitious Life creator and Entrepreneur Network partner
Trends in storytelling generally stem from media and entertainment. Once these early adopters demonstrate success, edgy B2C brands borrow with pride. Then, B2B players catch on and test the tactic for themselves. And so it goes with episodic storytelling. Streaming services and premium television publishers are purposefully presenting stories as episodes to keep audiences coming
Video content is king, but you don’t have to be a technology expert to create it. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! January 8, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Unsurprisingly, video content has quickly become an essential part of social media
YouTube has relaunched its premium advertising program, now called YouTube Select. The company made the announcement ahead of its Brandcast upfront presentation to advertisers next month. YouTube Select rolls up the program formerly known as Google Preferred and connected TV viewing into a global offering. Google Preferred allowed advertisers in select markets to target the
January 24, 2020 10 min read Opinions expressed by Entrepreneur contributors are their own. Everyone knows that video marketing and sales funnels are two powerful tools in the quest to capture buyers, but what about combining the two to leverage the effects of video marketing within your sales funnel? Together, they can form a very
Brightcove, a cloud solution for managing and monetizing video content, has released Brightcove Campaign, a video campaign app that lets marketers create, manage and analyze their video demand generation campaigns all in one tool. The new solution comes with analytics and benchmarks so that marketers can compare their campaigns to industry standards. It also provides
January 29, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Internal communications don’t always remain internal. This past summer, a Lowe’s executive found that out the hard way when an in-house company video — one in which he made an insensitive racial comment — surfaced on social media. The incident quickly became a
Some personal news… After tweeting about Zoom last week I got a call from the CEO, @ericsyuan, and we had a great chat. Happy to say that I’ll be helping Zoom out as they build up their security program.https://t.co/oZEbqXdcNM — Alex Stamos (@alexstamos) April 8, 2020 Alex Stamos, who served as Facebook’s chief security officer
Reach more audiences with this Final Cut Pro X course. March 14, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Video marketing
Vimeo has moved its Vimeo Create marketing platform out of beta to offer SMB marketers a full suite of video marketing tools. The platform includes video creation tools, “smart” editing features, unlimited stock video and photo content and the ability to automatically tailor videos for individual social platforms (“creating videos in every format and ratio”).
The video creation platform InVideo has released a video editing tool that uses artificial intelligence to automate the video creation process. InVideo’s “Intelligent Video Assistant” comes with real-time design suggestions on font choices, animations and color palates, and an auto-correct assistant feature to avoid technical design mistakes. “Our Grammarly-like editor means no more time wasted
Ad targeting works best when a marketer’s message is delivered to the right person at the right time on the right screen. With CTV, determining those factors can be surprisingly difficult. Media buyers may not know which home they’re reaching, let alone who is watching at any given moment. That’s in part because consumers receive
The dust has settled on another holiday shopping season, and now it’s time to evaluate and analyze what went right for advertisers. As usual, brands and agencies turned to the tried and true ad channels — paid search, display, social, native, the list goes on — to (hopefully) drive as many shoppers to convert as
Google Chrome’s ad blocking efforts will soon extend to “intrusive” video ads. The browser will adopt the latest standards for video ads from the Coalition for Better Ads, announced Wednesday. The changes will apply to certain pre-roll, mid-roll and non-linear display ads — and likely affect advertising formats on Google’s own YouTube. Three types of
Google parent Alphabet finally broke out YouTube ad revenues, for the first time, in Q4 and 2019 full year earnings. Total Alphabet 2019 revenues reached nearly $162 billion. Google advertising revenues accounted for $134.8 billion, with YouTube contributing $15 billion for the year. While earnings beat analyst expectations, fourth quarter revenues were lower than expected: