Marketing Discover

Hot take: most people should post less on LinkedIn. Field Notes co-host Aja Frost breaks down why the average LinkedIn post feels generic, forgettable, and forced — and why posting daily isn’t the flex people think it is. If you don’t have something original, valuable, or insightful to say… don’t say it yet. Quality beats

NP Digital ran 4,300 prompts across 500 commercial keywords. Here’s what we found: 75% of AI citations pull from sources outside Google’s top 10. Rank #1 still only gives you a 31% shot at appearing in AI answers. You now have two scores that matter. Most brands are only tracking one. #SEO #AIMarketing #GoogleSearch #AISearch

Get Started Today with Marketing 360: https://M360.media/start-today Your online reputation is one of your biggest marketing assets. What’s the first thing you do before hiring a professional or buying something? You check the reviews. Your potential clients are doing the same thing. That’s why having positive reviews come in on autopilot and being able to

Get the free Marketing and email tools: https://clickhubspot.com/opf Create conversion-ready emails with HubSpot’s free email tools. Powered with HubSpot’s free CRM tools, you’ll get access to valuable contact insights, so you can deliver personalized emails your recipients will love. Join Jorie Munroe as she walks through on how to send better emails with HubSpot. Timestamps:

Want to Go Viral in 2026? Stop Chasing Trends—Watch Patterns Instead. *Download our AI-powered viral toolkit with custom GPTs, templates, and prompts to boost your viral odds.* 🔗 https://clickhubspot.com/cc8f30 The biggest viral moments of 2025 all had the same signals before they exploded. Here’s what actually predicts virality. THE PATTERN BREAKDOWN: QUIET CIRCULATION FIRST: Pretty

An open means someone saw a subject line. That’s it. Click-through rate is the number that connects to revenue. Industry average is under 2.5%. Top performers are at 6.3%. That gap isn’t luck. It’s a testing discipline most senders skip entirely. Multiple copy variations per send. Real data on what gets clicked. Iteration from there.

Loverboy’s AI visibility was a mess. HubSpot AEO showed what what Loverboy should fix. Try HubSpot AEO free and find out how your brand shows up in AI search → hubspot.com/aeo About HubSpot: HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service,

Stop treating AI like a search engine. That’s why your results are generic. If you want better outputs, stop asking and start briefing. THE BRIEF FRAMEWORK (5-Part Structure): B = BACKGROUND: What situation are we in? Set the context. R = ROLE: Who should the AI act like? Define expertise. I = INSTRUCTIONS: What exactly

Everyone’s optimizing for ChatGPT. Meta AI quietly crossed 1 billion. It’s inside Instagram. Inside WhatsApp. Inside Messenger. The brands that figure this out now won’t just have an edge. They’ll own the conversation. #MetaAI #AISearch #MarketingStrategy #AIMarketing

Your franchise brand is getting destroyed one location at a time 🔥 Here’s the cycle most franchise owners live in: 1. Lock everything down → locations can’t market locally 2. Let franchisees run free → your brand looks different at every location 3. Pick your poison Both options cost you. One kills local growth. The

Old Kyle Cooke didn’t listen. New Kyle fixed Loverboy’s AI visibility with HubSpot AEO. Try HubSpot AEO free and find out how your brand shows up in AI search → hubspot.com/aeo About HubSpot: HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service,

Instagram Business Profile Setup That Turns Visitors Into Customers. *Download your free Instagram for Business Guide with bonus content creation templates and checklists.* 🔗 https://clickhubspot.com/03cf0f Street interviews revealed potential customers couldn’t understand what the business offered, how to book, or where to find them. Profile confusion actively deterred conversion. THE PROBLEM: Unclear branding, missing essential

AI referral traffic sits at 0.58% of total site visits. But it’s closing 5.09% of sales. That gap should be the loudest signal in your analytics right now. Google sends more traffic, sure. AI sends buyers. #AIMarketing #DigitalMarketing #SEO #EcommerceStrategy

Learn more at: https://www.marketing360.com/doctor-marketing — Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016, 2017, and 2018! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/

AI help, right where you need it. *Get your AI business companion:* 🔗 https://www.hubspot.com/products/artificial-intelligence/breeze-ai-assistant Work smarter with AI that knows your business. Breeze Assistant is your AI companion that knows your CRM data and business context. It’s intelligent, integrated, and always available, even on the go. *Prepare for meetings and create content.* Use your actual

*Get instant access to our free vault of social media templates, calendars, and automation guides.* 🔗 https://clickhubspot.com/d39ad9 For the first time ever, small teams can outpace corporations with million-dollar budgets. If you lean into these three shifts, 2026 could be your biggest year yet. THE 3 MAJOR SHIFTS: SHIFT 1 – INTEREST-BASED BEATS FOLLOWER-BASED: Instagram,

AI systems look for repeated signals. Same brand description. Same positioning. Same expertise everywhere you show up. If your profiles are telling different stories, the algorithm doesn’t know which one to trust. And when AI doesn’t trust you, it recommends someone else. #AISearch #BrandConsistency #DigitalMarketing #MarketingStrategy

Create free trial: https://www.marketing360.com/law-firm-social-media Are you a lawyer hesitant about social media, thinking it’s just for personal posts? Think again! Your potential clients are spending hours every day on platforms like Facebook, Instagram, and LinkedIn – actively seeking recommendations, researching firms, and looking for trusted legal expertise. If your law firm isn’t visible and engaging

See how The Growth Architect is driving value with Data Agent and workflows. *See what’s possible with Breeze* 🔗 http://breeze.ai HubSpot’s partners are leading the way on AI value. Learn how The Growth Architect re-engineered one upmarket customer’s lead validation, enrichment, and routing with Data Agent and workflows—and opened up new doors for a Customer

*Grab your free Email Marketing Playbook which includes done-for-you templates, step-by-step checklists, and the exact sequences that convert. * 🔗 https://offers.hubspot.com/an-introduction-to-email-marketing Your subject line is just a YouTube thumbnail or Netflix poster—except you only get text. No visuals. Which makes it harder and way more important. THE MR. BEAST APPROACH: He doesn’t shoot a single

We didn’t guess this. We tested it: 500 keywords, 4,300 prompts, three platforms. The result: 75% of AI citations go to pages outside Google’s top ten. Rank four on Google and you have a 2.6% chance of showing up in an AI answer. This isn’t an edge case. It’s the new normal. If you’re not

Create free trial: https://www.marketing360.com/dentist-social-media Today, we’re zeroing in on a platform that has transformed how businesses connect with their customers, and how dental practices can truly thrive: Facebook marketing. If you’re looking to attract new patients, engage with your community, and significantly grow your dental business, Facebook isn’t just an option—it’s one of the most

Use your CRM to power Google’s AI and reach your next best customers – automatically. *Click the link to learn more about Google Performance Max* 🔗 https://knowledge.hubspot.com/ads/create-google-search-ad-campaigns-in-hubspot Want to find more prospects who look exactly like your best customers? In this video, our host Angel shows you how to bridge the gap between your CRM

These “Healthy” Snacks Have IDENTICAL Ingredients to Junk Food! Can you guess which snack is healthier? Welcome to the HEALTH HALO EFFECT – where brands trick your brain with Beige “natural” packaging , Handwritten fonts, Tiny leaf logos, Words like “organic,” “wholesome,” “clean”. Companies spend MILLIONS on this psychological manipulation because it WORKS! Pro tip:

Meta AI has 1 billion active users built directly into Instagram, WhatsApp, and Messenger. At a recent marketing conference, only one hand went up when the room was asked who had a strategy for it. Most marketers are focused on ChatGPT and Gemini while completely overlooking the second biggest AI platform in the world. AI

Create free trial: https://partners.marketing360.com/bigcommerce Ready to supercharge your online store? This video goes “Beyond the Tech” to decode the powerful formula for e-commerce growth using Marketing 360 and BigCommerce. It’s not just about having a website; it’s about building a robust marketing engine that drives sales and expands your brand. We’ll reveal how the seamless

🔗 HubSpot Spotlight – Explore new AI, marketing, sales and customer service software: https://www.hubspot.com/spotlight Join Kipp Bodnar, CMO of HubSpot and Nicholas Holland, Head of AI & SVP of Product, as they open GROW Europe with insights that matter. Kipp will share meaningful trends in AI, including a new growth playbook for marketers. Nicholas will

The Marketing Psychology That Made Mystery Toys Worth Billions Labubu dolls exploded from cult collectibles to must-have luxury accessories after K-pop star Lisa was spotted with one, sparking global mania. THE PHENOMENON: Quirky, fuzzy creatures with mischievous grins created by artist Kasing Lung, produced by Pop Mart, sold in “blind boxes” for lottery-like thrill. THE

The algorithm doesn’t care how many followers you have. It cares how many viewers became followers because of your content. That’s the real metric. And the fastest way to move it? Stop guessing what your audience wants. Go find the questions they’re actually typing into search and answer them. Generic content gets scrolled past. Specific,

Marketing 360® reviews the CRM Software. Learn more at – http://www.marketing360.com/small-business-crm/?ref=yt-desc-2icq8HlsqNI — Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor! Follow Us: Marketing 360® Website: https://www.marketing360.com/?ref=yt-desc-2icq8HlsqNI Madwire®