Opinions expressed by Entrepreneur contributors are their own. These days, every business seems to be “going green.” Even Burger King followed the trend back in 2020 but took the ad campaign concept to another level. Remember the fast-food giant’s video featuring time-lapse footage of a Whopper growing vast quantities of mold over a month? While
Video Marketing
Opinions expressed by Entrepreneur contributors are their own. Behind the Review host and Yelp‘s Small Business Expert, Emily Washcovick, shares a look at this week’s episode of the podcast. Pexels.com A picture is worth a thousand words, so how many words is a video worth? Hubspot reports that the number of videos consumers are watching
Opinions expressed by Entrepreneur contributors are their own. Look around. Do you see people immersed in their phones? Well, they’re probably chatting, browsing the web or scrolling on social media. And if they’re online, there’s a good chance they’re watching videos. What fascinates me is how video has gained popularity over the past decade and
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The world of digital marketing changes all the time. But one development that appears to be here to
Opinions expressed by Entrepreneur contributors are their own. Artificial intelligence (AI) is a way of making machines do things that would normally require human intelligence. It is both the theory and development of computer systems able to perform these tasks, such as visual perception, speech recognition, decision-making and language translation. There are also numerous applications
Opinions expressed by Entrepreneur contributors are their own. I was a painfully introverted geeky sound engineer who was only comfortable behind my laptop. I stumbled into internet marketing after I recognized the unbeatable power of video while learning from different courses. It struck me that this was a medium that I had to explore. But
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Video marketing has seen massive growth over the past few years — especially as a result of the
Opinions expressed by Entrepreneur contributors are their own. A recent survey found that 68% of consumers spend a quarter or more of their time on social media watching videos. This is great news for marketers who want to find ways to connect with their target audience. But simply putting content out there is not enough — you
Opinions expressed by Entrepreneur contributors are their own. As a kid who grew up in the ’80s — sporting my Jams and Swatch watch as I navigated the neighborhood on my BMX Mongoose – I fell for Stranger Things within the first few minutes of episode one. The phenomenon that is now Stranger Things couldn’t be better timed for
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The demand for video marketing is growing fast. Eighty-eight percent of consumers want to see more video from
Opinions expressed by Entrepreneur contributors are their own. Though infinitely better than 2020, 2021 had its own unique challenges. With 2022 off to its start, it’s a chance to start fresh and do all the stuff we swore we’d get done every other year. Whether personal or professional, the new year is a time to set
Opinions expressed by Entrepreneur contributors are their own. “Four score and 7 years ago…” Those historical words have been reprinted and shared for over 150 years. But by President Abraham Lincoln’s own admission, the Gettysburg Address dismisses the use of words. I’m not joking. Here’s an excerpt: “The world will little note, nor long remember what
Opinions expressed by Entrepreneur contributors are their own. With its fast-paced, attention-grabbing short-form video content, TikTok has become the fastest growing social media platform in 2021. Like most social media platforms of recent years, TikTok also heavily favors early adopters. With some creators receiving millions of views on the first or second post with next
Opinions expressed by Entrepreneur contributors are their own. When it comes to brands on TikTok, the most popular ones seem to share some secret ingredient that makes them more watchable, engaging and relatable. They’re not all recipes, even though some of them might guide you to make the neatest folded tortilla wraps or the creamiest
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Social media marketing is a tricky business. It requires creating the right content, distributing it properly, building a community and staying on top of the latest trends. A lot of it comes down to trial and
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Much like food and fashion, e-commerce marketing is heavily impacted by trends. New, click-worthy ways to catch customers’ attention crop up all the time, and taking notice of which methods are relevant to your brand is
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. With TikTok and Instagram Reels slowly conquering social media marketing, there’s no mistake: Short videos are in demand. The average length for most, if not all, business videos is only six minutes long. And that number is
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Unless you live under a rock, you know that marketing online in vital, and if you’re at all experienced with it, further know that using video is a critical tool in that effort. I teach business owners
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. We live, of course, in an era of breakneck technological change and advancing globalization, where innovation moves at a faster pace than ever before. But how is our role as media consumers evolving in this time
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The numbers are unequivocal. Businesses that aren’t taking
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Over the past few years, video has been perhaps the strongest driving force for the global digital-advertising industry. And while the niche future, undoubtedly, remains optimistic, online-video-ad trends in five years will definitely be at least somewhat
Video drives more engagement than any other type of content. Learn how to take your marketing up a notch. August 22, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue
Data-backed strategies will keep a prospective buyer locked on your listing. August 7, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. When we started producing real-estate videos in 2012, the data showed us that people would happily sit through a 3 to 4-minute real-estate video. The concept of a video tour
August 1, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. In recent years, video marketing exploded in popularity and proved how valuable it can be in the B2B sphere. According to statistics, 70% of marketers in 2021 believe that videos showed a positive ROI. What is B2B video marketing? B2B video marketing is
July 23, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. Video marketing is an effective tool that can help promote and sell any product. It’s also a great way to build customer relationships in the digital age of communication. The best part is that you don’t need much experience with video
Most people watch videos with the sound off. June 5, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Video marketing is booming.
This simplified video editor helps turn everyone into a video professional. June 1, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Video
March 21, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason Rich’s book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound or click here to buy it directly from us and SAVE 60% on this book when
Videos help ecommerce businesses gain credibility, increase traffic and get more market share. May 8, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Ecommerce store owners are always looking for ways to improve the customer experience. With the customer not being able to touch and feel the product, businesses are getting
March 25, 2021 9 min read Opinions expressed by Entrepreneur contributors are their own. Have you seen those successful entrepreneurs live streaming with confidence and thought, “I wish I could have the courage to do it too?” Connecting to your audience personally works for most entrepreneurs, but it is a must if you are a coach, consultant or