Affiliate Marketing

The popularity of the already well-established affiliate channel continues to grow as part of the marketing mix. US affiliate spending will total $5.37 billion in 2017, according to an eMarketer report, a 12 percent increase over 2016’s $4.78 billion. The same report states one of the reasons for this growth is that it is highly

Entrepreneur John Shea leads a class that makes it easy to get started with the popular affiliate marketing program. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! February 18, 2019 3 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and

Performance Horizon is a partner marketing platform that lets site and app publishers make money from affiliate links or from customized commission-based arrangements with advertisers. This week, the UK-based company is adding a machine learning-powered ability to predict trends for advertisers 28 days out. It says this is the first AI-enhanced predictive analytics capability for

April 18, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. According to industry expectations, by the year 2020, total spending on affiliate marketing will reach $6.8 billion, according to a recent article in Inc. Despite the increasing prevalence of this advertising tactic, however, many brands remain uncertain of just what exactly affiliate marketing

With the holidays fast approaching, now is the time for brands to ensure that their teams are ready for the biggest shopping period of the year. With Black Friday and Cyber Monday on the horizon, here are some winning strategies from our advertiser and publisher teams to help you maximize your affiliate marketing campaigns this

Focus on one of the many problems people have that you could help them solve. May 7, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. The advance of the internet has democratized admission to the world of entrepreneurship. From virtually anywhere in the world (provided internet access), makers can launch real,

Building enduring relationships with the right publishers is fundamental to running a successful affiliate program. To determine who the “right” publishers are, you need to (a) understand your business objectives; and (b) have the data that allows you to understand which publishers are likely to help you achieve those objectives. Here, I’m going to walk

June 4, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Getting a strong return on a marketing investment: It keeps a lot of people up at night. How will the money spent on that PR firm translate into sales dollars? How will that huge advertising campaign that cost a million dollars

Supercharge your success online with strategies for e-commerce, SEO, and more. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! June 4, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get

Starting April 21, Amazon affiliates, which include publishers and influencers, will see lower commissions from their affiliate link sales across several product categories. The Amazon Associates program is set to cut commission rates for furniture and home improvement products from 8% to 3% and for grocery products to just 1%, down from 5%, CNBC first

COVID-19 has given us the perfect time to learn a skill or launch a new career. April 1, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. This article was written by Mike Peters, founder of the Yomali group of companies, XPRIZE Foundation board member, and an Advisor in The Oracles. We’re

How affiliate marketing can help you find consistent return on investment. March 20, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. In an era of caution, companies need to invest in marketing efforts that lead to a direct payoff and don’t require more than they can afford. Over the past week,

It’s often assumed that coupon sites only drive value at the last click. Or they are seen as poachers of revenue that has actually been driven by other marketing channels earlier in the consumer journey. Nevertheless, shoppers now expect coupons and deals to be readily available for their online shopping. In fact, according to research

In a nutshell, you need to address the three areas of profitability: direct sales, advertising and affiliate marketing. February 22, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. We’ve all heard of the many entrepreneurs who made it big thanks to a popular blog; they either used their blog as an

There is no more powerful concept in go-to-market strategy than the channel. The idea of hundreds or thousands of independent partners passionately selling your products is a wildly attractive concept. But longstanding challenges with messaging, funds utilization and performance management have complicated this lucrative way to get your products in the hands of potential customers:

Affiliate marketing is simple, but it’s not easy. March 15, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. As a young man, I learned how to make money online, initially to pay off my mother’s debt. I’ve used these same skills to create a lifestyle that many dream about, flying 96

Links Impact Radius is out this week with a new tool that it says is the first to let brands find affiliate partners outside given networks. The Santa Barbara, California-based company provides a platform for tracking advertising and affiliate performance. Affiliates are those publishers — ranging from online magazines to individuals’ blogs — that include links