*Get the free AI prompt library used in this video — your shortcut to a content strategy that actually works:* 🔗https://clickhubspot.com/zmxj
Your content calendar is not your content strategy — and that one mistake is why your content planning strategy isn’t working. In this tutorial, learn how to build a complete 6-layer AI-powered content strategy for small business in under an hour, for free.
We walk you through the exact AI marketing strategy, prompts, and process Bridget uses with her clients — the kind of work that normally costs $2,000+ so you can build your brand’s full content system using Claude AI.
What you’ll build:
-A competitive content gap analysis (what your competitors are missing)
-Audience micro-segments based on mindset, not just demographics
-A custom hook library built on psychological triggers
-A content series architecture to keep audiences coming back
-A 90-day content calendar with hooks and segments built in
-A realistic production plan based on your actual team size and hours
00:00 Why your content strategy isn’t working
01:29 Layer 1: Competitive Landscape & Content Gaps
04:57 Layer 2: Audience Segmentation
06:30 Layer 3: Hook Library & Communication Style
08:42 Layer 4: Content Architecture
10:23 Layer 5: Content Calendar
12:24 Layer 6: Production Plan
14:20 Next Steps
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About HubSpot
HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers.
⚠️ Disclaimer
The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.
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