HubSpot—one of the biggest brands on LinkedIn. Two million followers. And they don’t show up for their own most important search terms.
About section scored 4 out of 10.
But here’s where it got brutal: HubSpot describes itself as an “agentic customer platform.” Their buyers search “AI CRM.”
Those two things aren’t connecting on LinkedIn. HubSpot is invisible for the fastest-growing search term in their own category.
And HubSpot literally wrote the playbook on this.
So if a two-million-follower brand with a dedicated social team can’t be found for their own keywords, you should probably audit your profile too.
All it takes is a couple screenshots and one prompt.
If HubSpot is invisible, you definitely are too.
#LinkedInStrategy #LinkedInOptimization #SearchStrategy #ProfileOptimization #LinkedInAlgorithm #BrandStrategy