In 2015, Elon Musk benchmarked buying a Tesla against ordering a Domino’s pizza, found 64 steps in their checkout, and eliminated 44 of them. That one move helped take Tesla from $2 billion to $20 billion in revenue in under 30 months.
In this video, I break down the 8 friction zones hiding inside your funnel and show you exactly how to find and remove them.
You will learn:
— Why 44 of Tesla’s 64 checkout steps were completely unnecessary and how to spot the same in your own funnel
— The one filter question that instantly tells you whether a step should stay or go
— How one e-commerce brand removed a single register button, saw a 45% sales increase, and added $300M in revenue within a year
— The 5-step audit process you can start today, prioritized by proximity to money
Chapters:
00:00 — Introduction
00:22 — Chapter 1: Pizza vs. The Car
01:38 — Chapter 2: One Filter That Changes Everything
09:50 — Chapter 3: The Audit
Want my team to run this audit on your funnel? Visit npdigital.com
And if your traffic looks healthy but conversions still aren’t where they should be, I broke down a full CRO framework in the next video.