Why Every Major AI Company Is Betting Billions on Partners | Zack Kass

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Why are AI leaders investing billions in partners? Zack Kass explains the biggest opportunity emerging in the AI era.

*Access the report* đź”— https://www.hubspot.com/state-of-ecosystems

AI is advancing faster than businesses can adopt it.

According to Zack Kass, AI futurist, author, keynote speaker, and former Head of Go-to-Market at OpenAI, the gap between what’s available and what’s useful has never been wider. And that gap is creating one of the greatest opportunities partners have ever seen.

In this foreword to HubSpot’s first-ever State of Ecosystems Report, Zack shares why trust, context, and proof have become the foundation of successful ecosystems, and what partners must do now to help customers navigate the AI era.

The internet is evolving from a system of information to a system of action. The partners who move first to help customers adapt will shape the next generation of business growth.

#AI #PartnerEcosystem #HubSpot #ArtificialIntelligence #DigitalTransformation #AgenticAI #OpenAI #BusinessGrowth

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