In this video we’re going to talk about the Retargeting Ads® program, why you need it, and how it works!
Title: Retargeting Ads®
Subtitle: STAY TOP OF MIND AND GET MORE SALES
Why You Need It
So what is the Retargeting Ads® program and why do you need it? Well, the Retargeting Ads® program keeps you “top of mind” as people move through the buying process. Essentially, after somebody visits your website or sees you on social media, we track them and continue to advertise to them as they browse online. So when they check the movies, where to eat, go through their social media feeds, watch youtube, etc. they continue to see your brand. This rents space in their mind so when they’re ready to buy they think of you 1st. We do everything for you with regards to creating the ads, setting up and optimizing the campaigns and more so you get the best ROI possible. But to better understand it, let’s talk about 4 reasons why you need it.
Reason 1 – 97% that go your website or see you for the first time on social media don’t convert.
Reason 2 – Studies show people needs to see you 3-7 times before they convert.
Reason 3 – Drives down cost per conversion and thus increases your ROI
Reason 4 – Builds trust and confidence, the more they see you, the more they trust you.
How it Works
Now that you know what it is and why you need it. Let’s walk through 5 steps on how it works.
Step 1 – Kickoff call with your Marketing Executive.
Step 2 – Setup campaigns and tracking so RET can run on Google display, Facebook, youTube, Instagram and even LinkedIn if applicable. Essentially everywhere people spend time online.
Step 3 – Create intelligent audience lists for specific products & services.
Step 4 – Create eye catching ads and compelling CTA, conversion funnels / landing pages
Step 5 – Track results & optimize based on data. Do more of what’s working and less of what’s not. Optimize to visibility, clickability and convertibility in order to drive the best ROI. You can see everything in M360 24/7, 100% transparency.
Bonus Tip – Be patient, every month your list will grow larger and larger. After 12 months it will be huge! Also, invest enough to avoid ads pausing. If you’re not seeing the results you’re looking for, communicate that to us! Your success is our success.
Conclusion
So hopefully this video helps you better understand what the Retargeting Ads® program is, why you need it and how it works. We’d love an opportunity to earn your business and help you build a strong presence on social media, so don’t hesitate to contact us and speak to one of our Marketing Consultants should there be any additional questions you might have. Happy marketing!
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*The content in our videos is for educational purposes only and not intended to be a reflection of our current services, strategies, and product offerings, as those are subject to change over time as we advance our technology. Reference the marketing360.com website for our current strategies and plans. If you have any questions please reach out.