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Intro:
Optimizing your Facebook Ad campaigns for optimal Ad frequency to avoid ad fatigue is key to success. So let’s talk about 5 tips on how to do that!
5 Tips on Facebook Ad Frequency:
1- Facebook Ads perform best when the Ad Frequency ranges between 3-5. Below that consumers don’t see it enough, above that they see it too much and conversions start to fall due to ad fatigue which means your cost per conversion goes up.
2- Therefore, plan to launch new creatives when you exceed frequency of 5. Typically this is every 2-4 weeks. Does not need to be a big change, even a simple color change can work effectively. Bonus tip – video ads have the longest shelf life, generally 4-6 weeks vs images ads at 2-4 weeks.
3- Create a series of designs, maybe 6 sets of designs with slight variations in design, but same overall message / call to action. Run those for 3-6 months, then rotate back to the beginning or create a new series.
4- Exclude people that converted from your audience so you’re not wasting dollars on them. Can add them to a new campaign. Can also build other audiences to show different ads when users have watched say 50% of your video ad, that will move them to a new drip of ads.
5- Build the entire funnel up front. Come up with your CTA, create a landing page/conversion funnel. Then design series of 6 ads upfront. Set your targeting and start your ads. Remove converted people as you go. This “squeezes the towel” to get as many conversions as possible. Optimize based on data as you go. Rinse and repeat! Do this for every service/product you have!
Conclusion – Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road or text “marketing” to 39970 to opt into our weekly marketing tip text messages. Happy marketing!
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Presented by: JB Kellogg
JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire’s brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor’s Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he’s learned in life and while growing Madwire.
JB Kellogg on LinkedIn:
https://www.linkedin.com/in/jb-kellogg-8567a029/
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Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016 & 2017!
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