1 – Hard to remember and spell – something short, sweet, unique, memorable, available
2 – No story or meaning behind the name – just a cool name is not enough, go with something with a deeper meaning
3 – Thinking branding is just a logo – who you are, name, logo, colors, fonts, message, tagline, value prop, culture, brand voice, style on website, social, online, offline, etc.
4 – Not creating brand guidelines – spell it all out, logo for different placements, backgrounds, uses, etc.
5 – Not getting professional help – going cheap will cost you later!
6 – Online and offline branding don’t match – make sure your brand matches from your website to your social, office space, swag, business cards, and beyond.
7 – Unclear and inconsistent messaging – name, story, mission, message, value prop, tagline
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