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About The Author
Merkle is a leading data-driven customer experience management company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 32 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. Our approach to hyper-personalized marketing is anchored by an intense focus on identity, with the ability to recognize individual customers and provide insights that inform real-time decisions in a privacy-sensitive manner, across platforms and devices. The results are improved marketing outcomes, enduring customer relationships, and sustained competitive advantage for the clients we serve.