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If you aren’t sure on what to blog on, you can do 2 things.
Step 1: Go to Buzzsumo.com and type in keywords related to your space. Buzzsumo will show you what’s popular. It sorts the results based on recency and social shares.
If you write something that is similar and more detailed, the chances are it will do well on your website too. Why? Because if something did well on a competitor’s blog it probably would do well on your blog.
Step 2: Head to Quora and type in keywords from your space. Quora shows you all of the popular questions people have within your space.
Consider writing blog posts that focus on any one of those questions. You can then write a really in-depth blog post around that question.
By doing this you’ll see that your blog will generate traffic. If a lot of people have a burning question and you answer it, naturally people will Google the question and eventually land on your blog.