For years, companies have structured their business strategies around the funnel — and it worked. But today, customer referrals and word-of-mouth have become the largest influence on the purchase process, which means the funnel has one major flaw: It views customers as an afterthought, not a driving force. Funnels produce customers but don’t consider how those customers can help you grow. That’s where the flywheel comes into play. Learn more: https://hubs.ly/H0fZ4wJ0
Why It’s Time to Replace Your Funnel With a Flywheel
