October 20, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. As we all spend more time glued to our phones and computers, video is becoming an even more important medium for advertisers to reach consumers. More than half of consumers globally cited video as the type of content that they want
How to sell more online. October 19, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. There are literally billions of potential customers
RankTools helps you grow your site’s search rankings. October 15, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Digital marketing can get
While video is an appealing channel for advertisers, there is still some lack of common agreement when it comes to strategy and metrics for video ad campaigns. One common misconception is that video campaigns need to be complex to have significant ROI. “Use video to simplify your customer experience landscape, not make it more difficult
Learn how to grow your business online. October 16, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The world of business is
With its Websites + Marketing offering, there’s no need to let a lack of technical expertise hold you back from scaling your business. October 15, 2020 3 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small
Google claims to update its search algorithm several thousand times per year. In the absolute majority of cases, Google algorithm updates are too small to notice. But, every once in a while, Google introduces a change so fundamental, that it disrupts the way we do SEO forever. In this post, we will be counting down
Scratch that: Facebook’s 28-day attribution window lives, for now In response to advertiser feedback, Facebook will not move forward with a test to remove the default 28-day attribution window for advertisers. Gil David of Run DMG shared the news on LinkedIn, commenting “Facebook demonstrates that they do actually listen to advertisers.” He cited the company’s
Score the Complete Content Creator Bundle for YouTube for just $40. October 13, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. YouTube
Try it, google “SEO” and you’ll see that NeilPatel.com is ranked on Google’s first page. How’d I do it? Watch this video: ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog I’m going to let you in on a little secret, but
You need to grow your business. It’s not just a goal – it’s your calling! But where should you start? Here are 10 tips to help you focus on what matters. Tip #1 – Develop a company mission you and your team can stand behind Tip #2 – Invest in marketing (talent & technology, search,
Google Ads are still one of the best platforms that you can use to grow your business. Primarily because it lets you reach the right people when they’re looking for whatever it is that you’re selling. When they’re actively searching for keywords related to your content, your product, your services, you can be right then
Get up to speed with today’s top tools and apps. October 9, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. If you
We spoke with the corporate communications head who hooked up TikTok sensation Nathan Apodaca with a new Nissan truck, and she swears the win-win social media triumph came together organically. October 8, 2020 5 min read Unless you’ve been living under a cranberry bog, you know that 37-year-old Idaho potato-farm laborer Nathan Apodaca aka TikTok user
A report released today by the Enterprise Strategy Group, in partnership with Zendesk, matched CX criteria against business outcomes, finding that small businesses were likely to have grown customer spend — even during the pandemic — if they scored highly on CX-related capabilities. The score was established through surveys of over 1,000 companies, including 500
The Microsoft Digital Marketing Center (DCM) is now available in open beta in the U.S. The company had been piloting the free platform designed for SMBs to manage automated search and social campaigns across Microsoft, Google, Twitter, Facebook and Instagram since June. With the move to beta, Microsoft has added several new features. On-site analytics.
Leverage multiple digital advertising options for your brand. October 6, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. More business is done
Want to create online video that converts? Take HubSpot Academy’s free Video Marketing Strategy course today: http://bit.ly/2YTTsti Let’s talk about what type of video you should be creating for each stage of the funnel. By showing you what we do, we’ll try to guide you through the different videos we make that follow consumers through
Amadine’s drawing tools let you create just about anything. October 2, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Businesses in all
This $29 bundle can help your business thrive. October 1, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Efficiency is everything in
Improve your social media marketing on a budget. October 1, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Consumer demand for video
Business is moving online, and marketing is going with it. September 30, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Achieving success at anything in life has often been associated with the mindset of survival of the fittest. While that notion holds some merit, former LSU business professor Leon C. Megginson wrote
Learn more about How to create Facebook ads Here: https://clickhubspot.com/Howto-Build-Great-Ads-Audiences-9b When setting up a paid Facebook ad, there are a lot of boxes you need to check. Are you targeting the right people? Are your image dimensions to scale? Are you running the right type of ad? It can get all get a little confusing.
Ever wondered how to make professional looking videos using your phone? This quick guide will get you started! From lighting tips, to staging – we’ll help you start making your own content quickly. Want to go next level without breaking the banks? Here’s some gear we used: Shot at 30fps 4K on iPhone 7 Minimal
Grow your business online with help from these courses. September 27, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Every entrepreneur should
The continued dominance of email as a marketing channel is elevated further in a time when people are paying more attention to their inbox in real-time than ever before. But that doesn’t mean marketers don’t need to keep abreast of new technologies and tactics. Among the possibilities for today’s email campaigns is modifying content at
There are two types of links that you need to be familiar with: do-follow and no-follow links. A “do-follow” link tells search engines that this link is good and that you don’t mind if the links helps them rank higher. A “no-follow” link tells a search engine that the link isn’t approved by you or
You know at first glance who ranks at the top of the search because you can see the top 10 search results for “home contractors near me.” But have you ever wondered who is at the very bottom of the search? Or even right smack in the middle? If you don’t know what elements help
First, the bad news: Search Engine Land Editor-in-Chief Ginny Marvin is leaving Third Door Media to pursue new projects, and the entire team here could not be more thankful for everything she contributed to the company and especially the search community during her seven years here. Ginny will be leaving behind some very big shoes
Create videos for any purpose without any prior expertise. September 21, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Video marketing is
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