TikTok jumps into social commerce with Shopify TikTok’s advertising division TikTok for Business announced a global integration with Shopify Tuesday that makes it easy for Shopify merchants to promote their products on the short-form video social network. The two companies also announced #ShopBlack to amplify Black-owned Shopify merchants on TikTok. Why we care. This marks
0 Comments
“A lot of our clients want to check the quality of their influencers to make sure they have the right target and understand the quality of the influencer’s audience,” said Alexander Frolov, CEO and co-founder of HypeAuditor, an AI-powered Instagram, TikTok and YouTube analytics tool that creates insights about audience and authenticity. Influencer marketing may
0 Comments
Take the free Inbound Certification Course in HubSpot Academy: http://bit.ly/2NFt4h2 Shifting your business strategy from the visualization of a funnel to that of a flywheel can completely transform the way your company grows. Use the homework assignment templates linked on this page to measure your own flywheel: https://blog.hubspot.com/marketing/our-flywheel It’s easy to visualize your business as
0 Comments
You are going to run out of topics to blog on. Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog/ If you aren’t sure on what to blog on, you can do 2 things. Step 1: Go to Buzzsumo.com and type in
0 Comments
October 31, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. In the digital age, getting attention is anything but a given. An abundance of publishers, gadgets and apps are competing for mind share, and data overload causes audiences to block distractions and instead focus on what’s urgent. Five years back, a Microsoft
0 Comments
October 27, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. This article was written by Mitchell Terpstra, a member of the Entrepreneur NEXT powered by Assemble content team. Entrepreneur NEXT is our Expert solutions division leading the future of work and skills-based economy. If you’re struggling to find, vet, and hire
0 Comments
While many marketing technology tactics have changed the past two decades to reflect a faster-paced society and advances in technology, the use of affiliate marketing channels has remained relatively the same in terms of system and structure.  “It is a business development channel that has never truly been optimized by use of technology,” said Matt
0 Comments
October 22, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Social media. Short sentence, long conversation. Gen Z is the next generation that digital marketers need to start homing in on, and the only effective way to do that is through social media.  The era of the banner ad is dying out,
0 Comments
October 23, 2020 8 min read Opinions expressed by Entrepreneur contributors are their own. If you are investing material dollars in marketing campaigns, more often than not, you have considered engaging, or have engaged, an advertising agency to assist you with those efforts. Those decisions whether or not to manage your marketing campaigns with in-house teams
0 Comments
October 19, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. In the span of a few short weeks, the coronavirus pandemic completely reshaped shopping and left many retailers struggling to survive. Neiman Marcus, JCPenney, J. Crew, and other popular chains filed for bankruptcy. According to a report from Yelp, 60 percent of
0 Comments
Now that we’ve made it to the make-it-or-break-it fourth quarter, advice is flowing fast and furiously about 2020 holiday planning. I wrote some of that advice, too, like my September column “Predictions for holiday 2020 v. 400.0? Be ready for anything” about managing holiday campaigns when you don’t know what’s going to happen next.  But
0 Comments
As we head into the holiday season, Facebook is rolling out several new features for e-commerce marketers and brands. It is also launching promotional support for Black-owned businesses and training and software discounts for small businesses. Instagram ads with product tags. For more than a year, Instagram has been testing product tags for organic Shopping
0 Comments
While video is an appealing channel for advertisers, there is still some lack of common agreement when it comes to strategy and metrics for video ad campaigns. One common misconception is that video campaigns need to be complex to have significant ROI. “Use video to simplify your customer experience landscape, not make it more difficult
0 Comments
Google claims to update its search algorithm several thousand times per year. In the absolute majority of cases, Google algorithm updates are too small to notice. But, every once in a while, Google introduces a change so fundamental, that it disrupts the way we do SEO forever. In this post, we will be counting down
0 Comments
Scratch that: Facebook’s 28-day attribution window lives, for now In response to advertiser feedback, Facebook will not move forward with a test to remove the default 28-day attribution window for advertisers. Gil David of Run DMG shared the news on LinkedIn, commenting “Facebook demonstrates that they do actually listen to advertisers.” He cited the company’s
0 Comments