2020 was a crazy year, especially because of COVID. But a lot of things have changed, from algorithms to people going after companies like Facebook from being a monopoly, to voice search controlling roughly 50% of the searches in the United States according to Comscore. But 2020 is over, what’s going to happen in 2021?
September 3, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Now that more economic stability and opening has occurred amid the ongoing health crisis, it’s a good time for entrepreneurs and CMOs to think about what’s changed. How do you reach your audience with effective marketing and sales strategies in this
September 2, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. There are many online marketing strategies small businesses can use to get ahead of the competition. One strategy is Pinterest marketing, which leverages the popular social media platform that has become one of the most effective promotional sites on the internet.
Relationship marketing builds loyalty. Show customers that you care about the person and not just the purchase. September 1, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Modern digital marketing strategies have created blurred lines between advertising, public relations and sales. Businesses that focus primarily on strictly compartmentalized approaches, hard sales and rigid
In the past, one TV commercial could reach tens of millions of people at once. Those days are gone. August 31, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. For the past 60 years, TV represented the best way to reach the masses. With one commercial, you could reach a wide audience of
You don’t need a lot of money to outsource your digital marketing efforts…Let me show you how to do it! Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog/ Sure you could try hiring interns, but it takes too long to train
Email marketing is the life and blood of e-commerce, but if you’re using it wrong, it won’t generate you any sales. When you look at companies like Overstock do you know where they’re getting the majority of their sales from? Email marketing. That’s how powerful it is. Today I’m going to share with you seven
August 19, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. The B2B buyer of today is not the buyer of five years ago. Just like technology and industries have evolved, so has the B2B buyer journey and the people who make the purchases. As such, content experience has become a key
The competition for online attention is growing by the second. Here’s how to make sure your business or brand stands out. August 25, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. The competition for online attention is growing by the second. Millions of blog posts are published daily, and they’re read
SEO or paid advertising? Which one is better? In today’s video I’m going over the difference between paid advertising and SEO. Some people say you have to do SEO. Some people say you have to do paid advertising. Which one’s better? Which one sucks? Why should you be leveraging any of them? Not only am
August 24, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. According to a Brightedge study from 2019, 53% of trackable web traffic stems from organic search results. Compare that to only 15% for paid search traffic, and you begin to see why search-engine optimization (SEO) is so important. SEO isn’t just
Want to learn how I drive over 60,000 website visitors each month from LinkedIn? Check out this new video! You have a blog, you’re writing all these pieces of content, but you know what? No one’s going to read it, why? Because you’re not doing what I’m about to teach you right now. This video
Is pursuing a career as an entrepreneur the right move for you? Kim Perell, an award-winning entrepreneur and business coach, will help you figure it out during this webinar. Register now! August 23, 2021 2 min read Opinions expressed by Entrepreneur contributors are their own. Are you ready to be your own boss? Dream of
Video drives more engagement than any other type of content. Learn how to take your marketing up a notch. August 22, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue
The company appointed Efraín Mendicuti as director of global business solutions in the country. August 19, 2021 2 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. The short video application TikTok announced this Thursday the official launch of its marketing solutions platform TikTok
Have you ever wondered how Disney keeps up their outstanding customer service? Mastering this can be tricky, especially for smaller or start-up businesses. Disney’s customer service model is considered to be the “golden standard” by many, and in this video, we break down Disney’s formula on how they always put the customer first both off
This TikTok For Business course will teach you how to use the platform for your business. August 20, 2021 2 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. This Thursday TikTok announced the arrival of TikTok For Business in Mexico and with it
August 20, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. If you were to ask any seasoned thought leader who has an established track record, he or she will more than likely tell you that marketing is not easy. For the most part, it’s a gamble, as you never know exactly how
What is an NFT? NFTs (Non-Fungible Tokens) have become the latest buzzword to enter the business space. From ownership tokens to notable crypto art sales. Knowing these terms is more needed than ever. In this video we decode the hype and answer those burning questions such as “what does fungible mean?” and “why are NFTs
August 19, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Ever wonder why the term “digital” has become one of the biggest technology buzzwords? After all, we’ve had digital technology for over a half century, since the first commercially available computer correctly predicted that Eisenhower would win a landslide victory in
August 15, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. The first thing you should do when you begin a new business enterprise is create your company’s digital identity. Essentially, think about all the places where you will want your future marketing campaigns to lead customers: your website, your Google Business
YouTube Course https://clickhubspot.com/3cy Build your audience and your brand on YouTube, the world’s second-largest search engine behind Google. Learn from YouTube influencers and experts how to create a successful YouTube channel, create engaging videos people want to share, optimize your videos for higher visibility, take advantage of YouTube SEO, get more video views and channel
August 17, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. From $1.7 billion in 2016, influencer marketing is expected to grow to be worth $13.8 billion by the end of this year. As a collaboration between a social-media influencer and a business, this form of marketing is designed to create a
Learn more on Instagram ads with this free offer: https://clickhubspot.com/p4v Instagram ads have taken the advertising game to a whole new level. From understanding carousels to Instagram stories, this video will help you learn the ins and outs of Instagram advertising and how you can get your ad noticed on your prospects’ feeds. Blog articles:
It doesn’t matter how many visitors you get if you don’t know how to get blog readers to buy products and services. In this video, I show you exactly how I make money blogging including my techniques to convert my traffic into customers. Here’s how to make money blogging: 1. Write content in a conversational
August 16, 2021 5 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. We are all influencers is a motto in which I firmly believe because the size of our audience does not matter but how
How to Optimize For Google’s E-A-T Algorithm | Google made a big change with their medic update. The medic update stops people who don’t have authority on a certain topic from ranking really well. Good example of this, I’m a marketer. If I write on surgeries and how you can cure yourself from all these
August 13, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. With countless websites competing online in every industry, it can often be a challenge to successfully market a new website in 2021. If your startup brand is ready to launch its online presence, you need to work hard to generate consistent
August 11, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Combat sports have always been popular. The adrenaline rush of the cheering crowd coupled with two champions fighting for the title will capture the attention of anyone watching. Plus, all of these champions have a great story to tell. But even if
Learn how to create a Snapchat geofilter for your upcoming event and start a user-generated social campaign check out our: https://clickhubspot.com/mam If you’ve ever used Snapchat, you know how fun a geofilter can be. Take a Snap, swipe right, and check out the collection of snapchat customized designs. They’re location-based (geofilter), so you can show
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