Opinions expressed by Entrepreneur contributors are their own. Amid rapidly changing technology, many people still associate artificial intelligence (AI) with science-fiction dystopias. But in reality, AI has become an integral part of our daily lives. We now rely on search-engine algorithms and digital assistants like Alexa and Siri for almost everything, including ordering a taxi or
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Opinions expressed by Entrepreneur contributors are their own. Businesses typically hire a marketing agency when they need help. Their internal marketing efforts aren’t working, or they don’t have the resources or capacity to handle marketing by themselves. In any case, this arrangement is a show of trust — clients trust their agencies to handle their
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Everyone is doing digital marketing, especially after the pandemic. Today I’m going to break down if digital marketing is going to be saturated in 2022. RESOURCES & LINKS: ____________________________________________ Marketing School: https://marketingschool.io/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Global digital ad spend will reach $380 billion in 2021. Now, it’s going to even go up more in 2022,
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Opinions expressed by Entrepreneur contributors are their own. When entrepreneurs think of getting into the media, they often think of magazines, newspapers, TV and radio. But podcasts are a growing, and still often-overlooked, form of media that can dramatically benefit all types of entrepreneurs and experts. According to Buzzsprout, only 22 percent of American adults in the
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Opinions expressed by Entrepreneur contributors are their own. It’s common for entrepreneurs, marketers and other business personalities to espouse the benefits of content marketing. They tell you to put together a great blog, optimize for some SEO keywords and build some links. Over time, they say, you’ll attract more people to your website thanks to
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Opinions expressed by Entrepreneur contributors are their own. Social media platforms and channels continue to evolve, challenging businesses to adjust social strategies to capture the attention of target audiences, build brand visibility and generate leads. As business owners and entrepreneurs look to harness the power of social media in a shifting digital landscape, they will
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Opinions expressed by Entrepreneur contributors are their own. It turns out that millennials’ digital-first reputation might be getting misinterpreted. And that could be a very good thing for your business’s marketing department. As a generational cohort, the majority of millennials are at the height of their consumption power, according to Morgan Stanley. This makes them
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Automate Your Email Marketing Today: https://www.marketing360.com/email-marketing-automation/?ref=yt-desc-I3iPH3-Ppqc Getting more reviews AND referrals through Email Marketing Automation is so powerful for small business. So what’s the best way to kill two birds with one stone and gain both reviews and referrals at the same time? 1 – Email automation is the key to making this work. Make
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Opinions expressed by Entrepreneur contributors are their own. Artificial intelligence has the power to transform your business. It can be used for everything from customer service to sales, and it’s easy to implement as well. Artificial intelligence is already being used in some industries, but it’s just starting to become mainstream in small business. Related: What Every
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Get certified for free in social media: https://clickhubspot.com/zv0 Let’s talk about setting social media KPIs. Once you’ve created a buyer persona and mapped out some S-M-A-R-T goals, you can do a deeper dive and determine what key performance indicators, or KPIs, you should be targeting in your social media strategy. To set the right KPIs,
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HubSpot co-founder and Executive Chairman, Brian Halligan and HubSpot CEO, Yamini Rangan sit down with HubSpot SVP of Business and Corporate Development in their first conversation since Yamini’s transition to CEO. From the decision making that got them here and the bright future they both see for HubSpot and the CRM industry, Yamini and Brian
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Customer Service Training Tip – Don’t Ignore Mistakes: It’s easy to ignore small mistakes, especially when you don’t feel the blow-back will come back on you. But to offer great customer service, we can’t accept mistakes, even if nobody would have noticed. It’s essential to have a standard of excellence. Watch this video for more
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