Marketing Discover

Opinions expressed by Entrepreneur contributors are their own. If there’s anything I’ve learned as a business leader during the pandemic, it’s the concept of adaptive innovation — creating an agile, collaborative and creative model within your business to meet the needs of your customers. To be truly amenable to adaptive innovation, leaders must also understand the underlying

Opinions expressed by Entrepreneur contributors are their own. Do you remember the days when collecting and trading baseball cards seemed like the coolest thing to do? Today, those coveted baseball cards and other collectibles have been widely replaced by NFTs, or non-fungible tokens. These tokens are digital pieces of property — assets — that can be bought and sold. In

Opinions expressed by Entrepreneur contributors are their own. Keeping up with ever-changing digital marketing trends may seem challenging, but it’s crucial for business owners to do. As more of us are working from home, there has been a huge spike in social media usage. While digital marketers are hopping on to this opportunity, other small

Opinions expressed by Entrepreneur contributors are their own. It’s not your imagination: People are quitting their jobs in droves. Nearly 4 million people left their current positions in July alone, and the exodus is just getting started. Economists have dubbed it the Great Resignation of 2021, with up to 40% of workers thinking about leaving their jobs this

Opinions expressed by Entrepreneur contributors are their own. The past two years have shown a major increase in the amount of money allocated to digital marketing and communications, which has created challenges for senior-level marketers who have not been able to keep up with the changing times. The speed at which new techniques in digital

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Whether you’re trying to get your company off the ground, expand in 2022, or you want to launch

Opinions expressed by Entrepreneur contributors are their own. The metaverse is well on its way to becoming an integral part of e-commerce. Through a series of several technological innovations all operating seamlessly together, the metaverse can allow brands to provide consumers with an unparalleled online shopping experience. Technologies such as NFTs, augmented and virtual reality and online

Opinions expressed by Entrepreneur contributors are their own. Despite the long history of the strategy and the ample availability of tutorials and guides on the subject, there’s still a lot of confusion and a lot of irrational fear around search engine optimization (SEO). It’s true that your site can be penalized if you practice SEO

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In a crowded digital marketplace, every business is looking for a way to make their messaging stand out.

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The world of digital marketing is constantly evolving as the internet changes and businesses and consumers alike have

Opinions expressed by Entrepreneur contributors are their own. The marketing industry is on fire. With 50 percent of the top 10 marketing jobs being in the explosive digital/media space, it’s no wonder this generally recession-proof industry sparks so much interest among potential college students. But since the cost of college has skyrocketed 25 percent, more parents and

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. These days, many businesses rely on extraordinary photography for ads and marketing campaigns to try and differentiate from

Opinions expressed by Entrepreneur contributors are their own. I’ve been hearing frustrated entrepreneurs and freelance publicists lament for weeks: “Getting media exposure for my brands has been tough!” From the rise of influencers to the consolidation and collapse of media outlets, the past two years dramatically altered the public-relations and digital-marketing landscape, making earned media, even for the most

Opinions expressed by Entrepreneur contributors are their own. Let’s place a bet. Currently, 55 percent of small business owners are planning on investing more in their digital marketing strategies. It’s unclear what percentage of businesses owners are already investing in digital marketing, since this is a broad concept that’s difficult to precisely define. But let’s assume

Opinions expressed by Entrepreneur contributors are their own. By now, it’s no secret that TikTok is the platform of choice for creators looking to build an audience in 2022. With the insane reach, hard to put down content and overall ingenuity of the platform, it’s no wonder why people from all areas of business have