Marketing News

August 15, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. The first thing you should do when you begin a new business enterprise is create your company’s digital identity. Essentially, think about all the places where you will want your future marketing campaigns to lead customers: your website, your Google Business

August 17, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. From $1.7 billion in 2016, influencer marketing is expected to grow to be worth $13.8 billion by the end of this year. As a collaboration between a social-media influencer and a business, this form of marketing is designed to create a

August 16, 2021 5 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. We are all influencers is a motto in which I firmly believe because the size of our audience does not matter but how

August 13, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. With countless websites competing online in every industry, it can often be a challenge to successfully market a new website in 2021. If your startup brand is ready to launch its online presence, you need to work hard to generate consistent

August 11, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Combat sports have always been popular. The adrenaline rush of the cheering crowd coupled with two champions fighting for the title will capture the attention of anyone watching. Plus, all of these champions have a great story to tell. But even if

August 4, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Stewards, champions, advocates and builders. These are some of the new archetypes marketers are embodying. We’re doing far more than sales, promotion and brand building. We’re driving innovation, bolstering capabilities and assuming responsibility for company growth. We’ve all been forced to take on the

August 8, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Digital marketing, for the most part, is simple. Nowadays anyone can set up an ad campaign on Google or Facebook and start driving the clicks. The competition is high and looks everyone wants a piece of the online action. With the

August 4, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Every business needs a website, and every business has different needs: different online objectives, products, services and more. No cookie-cutter website platform will work perfectly for everyone. There are some platforms that we hear of more than others, like WordPress for blogs and

Many businesses think PR is a surefire marketing solution. But is it right for your business? August 6, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Many businesses have turned to public relations as a means of getting their name out there. But is PR the right solution for your business?

August 5, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Recently, my family and I headed down to the Columbia River to have a BBQ because summer equals hamburgers, am I right?  It was a beautiful summer day, and we were all excited because we all love hamburgers. We really don’t eat them

When your budget is small, the right type of full stack marketer can be your rockstar. August 4, 2021 2 min read Opinions expressed by Entrepreneur contributors are their own. As the pandemic hit several industries, the situation has given birth to rethinking performance growth in all the areas — including marketing. While digital marketing teams have many expert

August 2, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Content forms a vital component of your company’s online marketing approach. But to truly excel at delivering content that aligns with your business goals, you must do more to stand out from the crowd. You need a content-marketing strategy that enables

July 25, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Building a website is laying the foundation of your startup’s marketing strategy. However, a foundation alone is not enough. It’s what you build on that foundation that really matters. Search engine optimization (SEO) is one of the most rewarding but highly

Take a deep dive into email marketing, social media advertising, SEO, and Google Trends, and more. July 29, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale

The more business owners work to boost their presence, the easier it becomes to retain loyal customers and boost local market share. July 30, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. As the country starts to open back up, small businesses across all industries are feeling the stress of having

Learn growth and conversion strategies from proven experts. July 29, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. During the Covid-19 pandemic,

July 28, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. While digital marketing may well be a newbie to the education and health industries, it is not new to sectors like ecommerce and online entertainment. During my career, I spent some years working with pioneers of what is known today as

July 26, 2021 5 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Esports have grown exponentially in recent years both in terms of audience and profits as brands have found there an opportunity to massively

July 26, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. At age 17, I signed up as a freelance editor on my first freelance platform. From my senior year of high school through most of graduate school, I enjoyed taking various copywriting and editing jobs on these platforms, but dreamed of

Get a comprehensive digital marketing education for 2021. July 25, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The world of digital

Learn how Facebook Ads can help your business grow. July 24, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Digital marketing is

July 22, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Website traffic is one of the most important metrics of an online marketing campaign, but to fully understand it, you need to break it down into several sub-metrics. This is how you really scale your online growth. When you know where

July 22, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. It’s probably not news to anyone reading this, but it bears repeating: CTV (internet-connected TV) apps are poised for a boom, similar to the take-off in mobile apps after the release of the first iPhone. And where there are apps, there

Diversifying your income is beneficial for several reasons, and it’s not as difficult as you might think. July 20, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Most financial pros tell you not to put all your eggs in one basket. In other words, you need to diversify your investment portfolio.

July 19, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. TikTok is the social-media platform with the most long-term potential. Why is this, though? There is great organic potential, and there are many active users who create and consume content in a way that feels personal. Unlike other social platforms with

July 17, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Instagram has been a major player in the social media world for some time now. More than 65 million monthly active users, 10 billion photos and one of the most iconic logos out there make it an essential marketing platform for small

This the female-founded startup is on a mission to make stock photography more diverse, authentic, and affordable. July 16, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the

Discover how to generate revenue using social media advertising strategies when you join us for this webinar with industry expert Neil Patel. Register now! July 16, 2021 2 min read Opinions expressed by Entrepreneur contributors are their own. Facebook ads are the typically way ecommerce companies grow their sales, but there must be another way

The rising popularity of social shopping and transformation of consumer behavior have made adaptable digital-marketing strategies more important than ever before. July 15, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. In life, change is the only constant thing. Some changes happen naturally as things evolve. In some cases, extraordinary intervening

July 12, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Email marketing has always been one of the most affordable and effective online-marketing strategies, driving revenue with a click of the mouse and allowing you to maintain a strong relationship with your customers and user base. It’s also highly measurable, allowing