Marketing News

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Game-changing epiphanies always originate from the simplest ideas. Spending time on Clubhouse gave me one such epiphany that made me rethink and radically restrategize how we communicate on all social media to grow website traffic, followings

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. In a crowded marketplace, it’s vital that entrepreneurs find ways to make their goods and services stand out. For most, that means developing an outstanding digital marketing plan. Your customers are online, and you have to

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Fans of Mad Men will recognize the old-school ways

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. We like to think that people are

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. March 2020 marked a major shift in the way real estate is marketed and sold. As the world locked down for an indefinite period, house hunters found themselves locked out of prospective homes. Open houses became

This article was translated from our Spanish edition. Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Brands must have a presence on social media . Currently, it is inescapable if you want to reach your target audience. Depositphotos.com But it is not only about

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The year 2021 inspired incredible change in the ecommerce industry as a result of the effects of Covid in 2020. From improved automation to artificial intelligence to virtual and augmented reality, the pandemic caused a paradigm shift

This article was translated from our Spanish edition. Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. By Vanessa Páez, Copywriter & Content Specialist at SpicyMinds Colin Kaepernick vía Twitter Once upon a time, there was a digital marketer wanting to achieve his goals, but

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. In the digital age, marketing has taken

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Growing a business is challenging, and often expensive. For many entrepreneurs, it’s hard to strike the right balance between spending enough to make a positive impact on your bottom line and spending so much you cut

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. After a year since the pandemic’s beginning, digital transformation (DX) strategies continue to appear near the top of organizations’ priority lists, with 92% of PTC’s State of Industrial Digital Transformation manufacturing respondents at various stages of

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. When I was young, I had dreams of being a big-time network TV host. I dove headfirst into broadcast, gathering a decade of experience as a video, social media, and brand strategist. But as time went

Opinions expressed by Entrepreneur contributors are their own. In today’s day and age, it is not enough to simply have high-quality products and services. You also need to have a strong marketing game so that you can set yourself apart from your competitors and encourage consumers to choose you instead. In fact, there are a

Opinions expressed by Entrepreneur contributors are their own. Developing trust in business is critical for success. It’s easy to understand why this is so important. As consumers, we feel assured and confident in our purchases when we believe the brands that we choose to support have our best interests in mind. We rely on these

Opinions expressed by Entrepreneur contributors are their own. Concerns about privacy, coupled with advertisers’ desire for information, present quite a quandary for Google. How have the powers that be at Google responded? Well, it’s complicated.  In May of 2021, Google announced new privacy controls for users intended to let people determine who has access to their

Get unlimited access to thousands of original stock photos. September 7, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Whether you have

August 31, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Defining your business’s enemy may seem combative, but it’s really about giving you a focus: something to push against. Throughout my 30-year career in advertising, I worked on brands that had fantastic, well-defined enemies and brands that had none. It was always easier

September 2, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Branding is your organization’s fingerprint. It is unique to your business and helps you stand out in a crowded market. Successful branding encompasses both tangible and intangible characteristics. According to the Chartered Institute of Marketing (CIM), a company’s brand unites a

September 3, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Now that more economic stability and opening has occurred amid the ongoing health crisis, it’s a good time for entrepreneurs and CMOs to think about what’s changed.  How do you reach your audience with effective marketing and sales strategies in this

September 2, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. There are many online marketing strategies small businesses can use to get ahead of the competition. One strategy is Pinterest marketing, which leverages the popular social media platform that has become one of the most effective promotional sites on the internet.

Relationship marketing builds loyalty. Show customers that you care about the person and not just the purchase. September 1, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Modern digital marketing strategies have created blurred lines between advertising, public relations and sales. Businesses that focus primarily on strictly compartmentalized approaches, hard sales and rigid

In the past, one TV commercial could reach tens of millions of people at once. Those days are gone. August 31, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. For the past 60 years, TV represented the best way to reach the masses. With one commercial, you could reach a wide audience of

August 19, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. The B2B buyer of today is not the buyer of five years ago. Just like technology and industries have evolved, so has the B2B buyer journey and the people who make the purchases. As such, content experience has become a key

The competition for online attention is growing by the second. Here’s how to make sure your business or brand stands out. August 25, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. The competition for online attention is growing by the second. Millions of blog posts are published daily, and they’re read

August 24, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. According to a Brightedge study from 2019, 53% of trackable web traffic stems from organic search results. Compare that to only 15% for paid search traffic, and you begin to see why search-engine optimization (SEO) is so important.  SEO isn’t just

Is pursuing a career as an entrepreneur the right move for you? Kim Perell, an award-winning entrepreneur and business coach, will help you figure it out during this webinar. Register now! August 23, 2021 2 min read Opinions expressed by Entrepreneur contributors are their own. Are you ready to be your own boss? Dream of

The company appointed Efraín Mendicuti as director of global business solutions in the country. August 19, 2021 2 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. The short video application TikTok announced this Thursday the official launch of its marketing solutions platform TikTok

This TikTok For Business course will teach you how to use the platform for your business. August 20, 2021 2 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. This Thursday TikTok announced the arrival of TikTok For Business in Mexico and with it

August 20, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. If you were to ask any seasoned thought leader who has an established track record, he or she will more than likely tell you that marketing is not easy. For the most part, it’s a gamble, as you never know exactly how

August 19, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Ever wonder why the term “digital” has become one of the biggest technology buzzwords? After all, we’ve had digital technology for over a half century, since the first commercially available computer correctly predicted that Eisenhower would win a landslide victory in