Marketing News

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. You already know that relevant, personalized messaging can make or break your digital marketing campaign. So as we think about cutting through the noise during the increasingly competitive holiday season — where brands fine-tuned their Cyber Monday promotions for

You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. 10 years ago, most of us had only been using Facebook for a couple of years, we were beginning to understand Twitter , and we had barely heard that there was a photo app called Instagram . However, at that time some saw the

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. We’re living in the most technologically advanced time in history. With the increasing rise of a myriad of technological upgrades, changes and inventions, it is safe to say that nearly every industry is rapidly evolving. One such industry

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. You may think I’m crazy but one of the basics I teach about digital marketing is that it’s just like dating. Actually, marketing in general is like dating, isn’t it? When you’re marketing just about anything,

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Emails are back! Who uses email marketing in the era of social media marketing?  You need to rethink that because even in the age of social media, more than 70 percent of people still like to hear

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. One of the most frequent questions I get from business owners is some variation of the following: “should I be spending money on SEO or PPC?” It’s a complex question, and there’s no one right answer.

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The e-commerce and retail landscape has changed drastically in a short period of time — and it will only continue. In fact, it is projected that 91 percent of U.S. consumers will be online shoppers by 2023. The

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. In a crowded digital marketplace, sometimes the

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Ecommerce continues to gain relevance as people find it more convenient to shop online, especially when 2020’s pandemic hit. Now, the ecommerce vertical is 2021-ready. But the initial obstacle remains: How to position a given product before the

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. There’s a lot that goes into planning a robust franchise digital-marketing strategy, and if you’ve hired an outside team to help craft one, you’ve likely had numerous meetings with writers, SEO experts and account managers to

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Email marketing is either alive and well or completely ineffective depending on whom you ask.  And it almost always comes down to the execution of the campaign.  Cold-email marketing is a powerful way to generate leads,

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Industries and businesses have continued embracing the inevitable digital transformation ever since the Industrial Revolution 4.0 gained momentum. But, the publishing industry is one area that has experienced the transformational impact of digitization up close in

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. What’s the latest and most effective Facebook marketing strategy to implement? The answer is very simple: use your personal Facebook profile to rock the organic Facebook marketing game.  We will review the four crucial steps to take:

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. We all know that keeping your customers happy is the key to building loyalty and earning repeat business. If your customers aren’t satisfied with their buying experience, it won’t matter how good your marketing is, how

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Ever since 2014, when Matt Cutts proclaimed the death of guest blogging, ethical marketing professionals have been reluctant to pursue this strategy in their digital marketing plans. After all, when the chief of search quality for

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. In an age of “digital revolution,” the world of commerce is typified by value drivers that prize everything faster and better. Even during a deep dive into audience segmentation or analytics, marketers may miss something right

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Digital marketing is a constantly changing field.

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. In today’s world, data is one of the most precious resources. The more information you collect about your customers or business partners, the better services you can offer them. But, how exactly do you go about

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Digital marketing is a bright new frontier in business advertising. Just a few decades ago, platforms like radio, print and television were the primary options for marketing our products — but today, the digital options are almost

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Hiring influencers can get expensive for startups. You pay them and give them free products. They post about it on their social media, and you go on your merry way and hope that their audience sees it

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The business world is always innovating and

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Good copywriting doesn’t just happen. It takes

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. I was recently asked to coach my daughter’s soccer team, and since she’s 11 now, which equals more eye-rolling and less talking to me, and I love soccer, I said yes.  Three weeks ago, we all arrived

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Social media has become one of the primary sources of communication and connectivity with everyone. Social media includes everything from entertainment, news, podcasts and advertising to marketing and networking. The list is, however, not limited to these activities

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. According to Hubspot, copywriting is “one of the most critical elements of any and all forms of marketing and advertising. It consists of the words, either written or spoken, marketers use to try to get people

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Imagine doing business 25 years ago. For most businesses, the only people who would hear about you would be locals. If you wanted to even have a chance at being known anywhere outside of your area,

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Since the introduction of audio blogging in the early 2000s, the advent of the podcasting industry has grown geometrically. Whereas only 20% of Americans were familiar with the concept of podcasting 15 years ago, that number

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. You’ve launched your new, beautiful and fully optimized website.   Now what? Where will the traffic come from? How will you retain visitors? How will you convert them? To turn a website into the profitable marketing channel it

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Whether you like to spend your weekends binge-watching TV shows on a streaming service or not, you’ve probably heard of Netflix’s Squid Game. It is one of the most viral topics of 2021, and, perhaps surprisingly, it offers

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Major brands today love digital marketing because of the flexibility it offers. Done right; it’s cost-effective and methodical. And it is, without a doubt, the best way for small businesses to gain a competitive edge. Total digital