Marketing News

Opinions expressed by Entrepreneur contributors are their own. Despite the long history of the strategy and the ample availability of tutorials and guides on the subject, there’s still a lot of confusion and a lot of irrational fear around search engine optimization (SEO). It’s true that your site can be penalized if you practice SEO

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In a crowded digital marketplace, every business is looking for a way to make their messaging stand out.

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The world of digital marketing is constantly evolving as the internet changes and businesses and consumers alike have

Opinions expressed by Entrepreneur contributors are their own. The marketing industry is on fire. With 50 percent of the top 10 marketing jobs being in the explosive digital/media space, it’s no wonder this generally recession-proof industry sparks so much interest among potential college students. But since the cost of college has skyrocketed 25 percent, more parents and

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. These days, many businesses rely on extraordinary photography for ads and marketing campaigns to try and differentiate from

Opinions expressed by Entrepreneur contributors are their own. I’ve been hearing frustrated entrepreneurs and freelance publicists lament for weeks: “Getting media exposure for my brands has been tough!” From the rise of influencers to the consolidation and collapse of media outlets, the past two years dramatically altered the public-relations and digital-marketing landscape, making earned media, even for the most

Opinions expressed by Entrepreneur contributors are their own. Let’s place a bet. Currently, 55 percent of small business owners are planning on investing more in their digital marketing strategies. It’s unclear what percentage of businesses owners are already investing in digital marketing, since this is a broad concept that’s difficult to precisely define. But let’s assume

Opinions expressed by Entrepreneur contributors are their own. By now, it’s no secret that TikTok is the platform of choice for creators looking to build an audience in 2022. With the insane reach, hard to put down content and overall ingenuity of the platform, it’s no wonder why people from all areas of business have

Opinions expressed by Entrepreneur contributors are their own. Amid rapidly changing technology, many people still associate artificial intelligence (AI) with science-fiction dystopias. But in reality, AI has become an integral part of our daily lives. We now rely on search-engine algorithms and digital assistants like Alexa and Siri for almost everything, including ordering a taxi or

Opinions expressed by Entrepreneur contributors are their own. Businesses typically hire a marketing agency when they need help. Their internal marketing efforts aren’t working, or they don’t have the resources or capacity to handle marketing by themselves. In any case, this arrangement is a show of trust — clients trust their agencies to handle their

Opinions expressed by Entrepreneur contributors are their own. “Why is that dog attached to a leash?” These were the first words out of my husband’s (then boyfriend) mouth one sunny June afternoon when I asked him to come meet me for a beer after the Hood River Farmers’ Market. It was my week to run

Opinions expressed by Entrepreneur contributors are their own. Digital marketing has been a lucrative industry for the past couple of decades. Just about every business you can think of needs to have an online presence. Every online presence needs to be supported with a collection of marketing, advertising and PR strategies. Perhaps you were ahead of

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In a crowded marketplace, it can be difficult to make your business stand out. That’s where great design

Opinions expressed by Entrepreneur contributors are their own. When entrepreneurs think of getting into the media, they often think of magazines, newspapers, TV and radio. But podcasts are a growing, and still often-overlooked, form of media that can dramatically benefit all types of entrepreneurs and experts. According to Buzzsprout, only 22 percent of American adults in the

Opinions expressed by Entrepreneur contributors are their own. It’s common for entrepreneurs, marketers and other business personalities to espouse the benefits of content marketing. They tell you to put together a great blog, optimize for some SEO keywords and build some links. Over time, they say, you’ll attract more people to your website thanks to

Opinions expressed by Entrepreneur contributors are their own. Social media platforms and channels continue to evolve, challenging businesses to adjust social strategies to capture the attention of target audiences, build brand visibility and generate leads. As business owners and entrepreneurs look to harness the power of social media in a shifting digital landscape, they will

Opinions expressed by Entrepreneur contributors are their own. It turns out that millennials’ digital-first reputation might be getting misinterpreted. And that could be a very good thing for your business’s marketing department. As a generational cohort, the majority of millennials are at the height of their consumption power, according to Morgan Stanley. This makes them

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. More than 3.8 billion people use social media every day. That’s around half of the world’s population. It’s

Opinions expressed by Entrepreneur contributors are their own. When it comes to marketing, it can be difficult to know where to start. This is especially true for small businesses that are just starting out and who may not have the time or resources to invest in expensive software. Marketing Cloud is a great solution for

Opinions expressed by Entrepreneur contributors are their own. Artificial intelligence has the power to transform your business. It can be used for everything from customer service to sales, and it’s easy to implement as well. Artificial intelligence is already being used in some industries, but it’s just starting to become mainstream in small business. Related: What Every

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In a supersaturated marketplace, every business needs to find a way to differentiate and stand out from the

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. As the world has increasingly shifted toward online businesses, it’s absolutely essential that all entrepreneurs have a digital marketing

Opinions expressed by Entrepreneur contributors are their own. With millions of business websites online, and millions more constantly being created, it’s essential to craft a strategy to stand out from the competition, and hiring a digital marketing company is one of the most effective ways to achieve this, especially for small or medium companies without

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In a digital business world, digital marketing is more important today than ever. While you can trust agencies

Opinions expressed by Entrepreneur contributors are their own. It’s safe to say that Covid-19 has had a huge impact on the world. The impact, in most cases, has been negative. Lockdowns, people getting sick, mandatory vaccinations, forced Government spending and more. But is there any upside to this whole mess? One industry that has grown

Opinions expressed by Entrepreneur contributors are their own. Large corporations might have huge marketing budgets, so they can afford to be a little sloppy about how they spend it. They also have plenty of marketing people who can run around and experiment with the latest fancy marketing idea.  Entrepreneurs? We’re different. We run lean and

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Think about your favorite brands. What do they all have in common? Well, a great product for one.

Opinions expressed by Entrepreneur contributors are their own. The past two years have shaken up businesses across all industries. They have also changed the way owners and marketing professionals plan their strategies and activities for the year ahead. As 2022 promises to be a post-pandemic year, marketers need to get ready now for a fast-changing

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The sales funnel map is part of the customer’s journey. It is composed of digital products intentionally created to encourage your website’s visitors to take specific actions at each stage of the funnel. The actions you want

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. When you’re growing your business, you have