Marketing News

January 26, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Accenture reports show that a “lack of benchmarking media performance and media spend” is one of the five biggest areas of corporate overspend. In other words, businesses waste money on marketing campaigns and lack insight into their performance. It’s easy to be
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Learn Adobe Premiere Pro CC with these comprehensive courses. January 21, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Over the past
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Get an enterprise-grade digital asset management solution for under $100. January 14, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Businesses in
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December 7, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. Digital marketing is the most effective way to reach your target audience, drive targeted traffic to your website, generate quality leads, and ultimately, close sales. To create a digital marketing strategy that will foster business growth, it is key to understand
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December 4, 2020 8 min read Opinions expressed by Entrepreneur contributors are their own. Did you know that 70% of companies have a digital transformation strategy in place or state they are working on? Of those companies, the majority complete their digital transformation strategy because of the growth opportunities that come with the change. Digital transformation is
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November 4, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. The e-learning industry has exploded with popularity and innovation in recent years, as remote tutors, online courses, workshops and other remote-learning resources have become more accessible, more rewarding and better recognized.  As per data from Supplygem, every dollar spent on e-learning makes companies
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October 27, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. This article was written by Mitchell Terpstra, a member of the Entrepreneur NEXT powered by Assemble content team. Entrepreneur NEXT is our Expert solutions division leading the future of work and skills-based economy. If you’re struggling to find, vet, and hire
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October 22, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Social media. Short sentence, long conversation. Gen Z is the next generation that digital marketers need to start homing in on, and the only effective way to do that is through social media.  The era of the banner ad is dying out,
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October 23, 2020 8 min read Opinions expressed by Entrepreneur contributors are their own. If you are investing material dollars in marketing campaigns, more often than not, you have considered engaging, or have engaged, an advertising agency to assist you with those efforts. Those decisions whether or not to manage your marketing campaigns with in-house teams
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