Marketing News

July 12, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Social media provides new brands with an incredible opportunity to launch a new product to a highly targeted, engaged, wallet-out audience. You have access to consumers located all over the world along with the ability to target them based on very specific

July 9, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. A decade ago, most businesses didn’t realize the importance of digital marketing, and the lack of knowledge made it nearly impossible for digital marketing companies to sell their services to small businesses. Now, theeducation of consumers has led digital marketing to

June 29, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Picture the scene: It’s 2021, and the enormity and popularity of digital marketing is providing entrepreneurs with a plethora of opportunities and the ability to tap into an audience of hundreds of thousands, if not millions, of potential customers, all at the

June 24, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Social-media management has traditionally been relegated to interns and junior employees, considered a necessary but not strategic function. In 2012, as an intern at ELLE.com, I tweeted out regularly to the publication’s then 1.2 million followers. Occasionally, the executive editor would send me

SaaS founders can get hyper-focused on paid channels like Google Ads and Facebook Ads, but personal recommendations are driving buying decisions in 2021. June 23, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Word-of-mouth marketing was the very first type of marketing, and it remains the most powerful for SaaS companies

Learn video and podcast creation to meet the newest generation of customers. June 17, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

June 18, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. In a world inundated with competition, many entrepreneurs and small businesses look to marketing “tricks” to get results. It can be tempting to seek the quick, easy click-throughs that come from a catchy headline, but you always pay a hefty price for

It’s an easy way to engage with customers and build your customer loyalty. June 17, 2021 3 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce

The institution in charge of Alejandro Gertz Manero reported that it received numerous complaints through its citizen service systems. June 10, 2021 3 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. The Attorney General’s Office (FGR) reported this Thursday that it opened an

June 2, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The business world is crowded, with similar products and services all competing

Business marketers can access high-quality stock graphics with iStock. June 4, 2021 4 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Chic marketing design

June 2, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. It’s never easy to sell a ring or watch worth hundreds of thousands of dollars, and people willing to spend this much money on accessories are a tough crowd to please. When it comes to luxury sales, you have to go the

This item cannot be used outside of the video game platform on which it was purchased. June 2, 2021 3 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Would you buy a virtual bag that has no apparent ‘use’? There are people who

Ben Rosenfield, an entrepreneur with more than 20 years of experience across the real estate, technology development, and consumer product industries shares how companies can modernize their marketing. June 1, 2021 2 min read Opinions expressed by Entrepreneur contributors are their own. Ben Rosenfield has spent the majority of his career serving as the bridge

May 25, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. When it comes to generating leads, SEO is a fan favorite. A sizable 61 percent of B2B marketers say that SEO and organic traffic yield more leads than any other marketing strategy they use. For all types of websites, an average of

May 20, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Small businesses have been hit hard by the Covid-19 pandemic. In the first three quarters of 2020, the 50 largest companies in the U.S. saw their revenues grow by an average of 2 percent. Meanwhile, small businesses lost 12 percent of their

Create engaging marketing and sales material with Scopio. May 20, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In a crowded digital

May 17, 2021 12 min read Sometimes, all it takes to turn a bright idea into a breakthrough business is a run-in with the right person. For Bobbi Brown, in 1991, it was a rendezvous with a man of science. “I met a chemist accidentally and asked him if he could make this dream lipstick,”

Choose between 255 million photos to put the finishing touches on your web content today with Alamy. May 13, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the

May 13, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Social media is much more than a place for your business to post ads and promotions. As the name implies, social media is meant to be, well, social. That means your followers are going to want to engage with your brand,

Digital marketing is a bonafide field of its own, and if you want to succeed, here are a few places you can start. May 9, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. After scouring the depths of the internet for months, you have finally figured out where your interests lie:

With the right approach, owning multiple businesses is not only manageable, but also highly profitable. May 11, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. “Don’t bite off more than you can chew,” the age-old idiom goes, but you can chew a lot more than most people think. You just need

May 10, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Digital-growth channels are a mixed blessing. They democratize entrepreneurship by making marketing and publicity easier, faster and more affordable. They level the playing field between startups and industry incumbents, giving startups a chance to succeed. But the problem is they’re that way

From marketing materials to business presentations, PoweredTemplate has you covered. April 29, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Whether you’re

May 3, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Most entrepreneurs don’t want to be head of sales, operations, and marketing, yet they take on additional responsibilities out of necessity. Those without marketing experience who find themselves making integral marketing decisions can be paralyzed by fear. Unfortunately, that fear is

April 29, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. One thing is for sure: The last year hasn’t been great for restaurants and brick-and-mortar retail. Yet some industries have done extremely well. Online education, otherwise referred to as e-learning, has shown outsized sector growth. So has real estate and home

April 29, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. It’s been five years since I started my first podcast. What began as a hobby has grown into a career that has led me to interview and work with CEOs, entrepreneurs, thought leaders and experts worldwide. I had to overcome many challenges

This Adobe Creative Cloud bundle is available for a price you pick. April 30, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

What you can do to up your digital marketing game today. April 29, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Digital marketing is cost-effective and easily measured. With analytics, you can see near real-time results. You can also employ A/B testing and experiment until you find what works best for

April 22, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. It’s estimated that more than half of the global population has online access. That’s why, whether it’s a small business or a big corporation, any company should seriously think about its digital marketing strategy. From Search Engine Optimization to website analytics,