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I rank high on page 1 for the term “online marketing”. Why? Because I link to that page throughout my whole site.
The way you can achieve similar results is by taking the pages that have your best content and linking to them from other pages within your site. In other words, build more internal links to your key pages.
You can do this by linking to your most important pages within your sidebar or footer. The key is to make sure the links are visible. If you hide them it can potentially hurt you.
There are two rules you need to follow if you want to boost your rankings through internal links:
1. Add links within your content (make sure the links are relevant to your content)
2. Link to your most important pages
It’s that simple…
Now just because you add more internal links it doesn’t mean your rankings are going to shoot right up. It can take 4 to 6 months to kick in.
For me, it took me over a year to rank for the term “online marketing”.