Terri Chan, Group Vice President of Growth and Marketing at HealthMetrics, a cloud platform for managing employee medical benefits and insurance policyholders, talks about her company’s use of HubSpot. As a new player in the market, they were challenged to penetrate larger companies and needed a system to manage the customer journey.
They chose HubSpot, which not only helped them get started but also scale. With HubSpot, they implemented automation and improved experiences, leading to a 34x increase in marketing leads, a decrease in cost per lead by 57x, and a tenfold increase in the size of companies joining them within a year.
About HubSpot:
HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.
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