Trend #1: Companies will create podcasts over blogs
Ideally, you should have both, but podcasting it a blue ocean.
There are 1 billion blogs. And there are 7.8 billion people in the world.
That’s 1 blog for every 7.8 people.
On the flip side, there are 4.2 million podcasts.
That’s 1 podcast for every 1857 people.
Trend #2: Companies will spend time on the less popular social networks.
Although Facebook, YouTube, and Instagram are the more popular social networks, they don’t provide the best return on ad spend.
Here are the social networks that provided the best return on ad spend in the last 30 days.
X – 6.8
Pinterest – 5.2
Snap – 4.9
TikTok – 4.1
YouTube – 3.9
Instagram – 3.3
Facebook – 3.2
LinkedIn – 2.6
Trend #3: Marketing moats will become non-existent, other than brands.
What makes Jordan shoes special isn’t the quality of the shoes. There are a lot of other high-quality shoes.
It’s the brand (Jump Man logo).
What made Kylie Cosmetics popular was the brand… not the quality of the product.
Technology has made it easier to copy the competition.
But the one thing that can separate you is your brand.
Check out the percentage of SEO traffic that is brand-related based on revenue size.
It just enforces the power of a brand.
Trend #4: You’ll change the way you write content
There are two things in this trend.
First off, it used to be where 2300-word articles were the ones ranking at the top of Google.
Then it became 1447-word articles.
And now look at the average article length by industry.
It’s because of tiktokification. The average user spends 95 minutes a day consuming short-form content.
And the second thing is human-written content will outperform AI-written content.
94.12% of the time, human-written content outranked AI-generated content.
But what’s interesting is more marketers are relying on AI to create their content.
This should make it easier for your content to stand out.
Trend #5: Marketing will no longer focus on 1 region
Big companies are already doing this. Mid-size companies and startups will start.
Instead of just focusing on the US or the UK, you’ll have no choice but to expand globally.
It’s where the money is.
Plus it is less competitive in most regions outside of the US.
Here’s our traffic by region.
When we first popped on the Inc 5000 list, we were ranked number 21.
Our international expansion led the way for revenue growth.
We aren’t the only ones experiencing this… it’s why most Fortune 1000 companies have a global effort.