How Nike Turned an NBA Ban Into $1 BILLION DOLLARS in Sales

In 1984, Nike was faced with a dilemma when the NBA banned its shoes for being too flashy. Instead of giving up, Nike created one of the most successful marketing campaigns in history with the help of the legend himself Michael Jordan and turned a $1B industry into their own. Watch this video to learn more about Nike’s marketing strategy and how you can apply it to your business.

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