October 31, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. In the digital age, getting attention is anything but a given. An abundance of publishers, gadgets and apps are competing for mind share, and data overload causes audiences to block distractions and instead focus on what’s urgent. Five years back, a Microsoft
Month: October 2020
October 29, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The success of your real estate venture is highly dependent on the creativity and efficiency of your marketing strategy. Capturing the attention of potential buyers plays a considerable role in the growth of your investment. It’s well known that the vast
October 27, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. This article was written by Mitchell Terpstra, a member of the Entrepreneur NEXT powered by Assemble content team. Entrepreneur NEXT is our Expert solutions division leading the future of work and skills-based economy. If you’re struggling to find, vet, and hire
While many marketing technology tactics have changed the past two decades to reflect a faster-paced society and advances in technology, the use of affiliate marketing channels has remained relatively the same in terms of system and structure. “It is a business development channel that has never truly been optimized by use of technology,” said Matt
You don’t have to be a designer or marketer to boost your leads and sales. Instead, there are simple hacks and tools you can use to increase your conversion rate. Hack #1: Countdown clocks – when you add a sense of urgency it makes people move faster. Test having countdown clocks on your web site.
Yes, email is still the communication channel that most people prefer when connecting with businesses. October 26, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from
October 22, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Social media. Short sentence, long conversation. Gen Z is the next generation that digital marketers need to start homing in on, and the only effective way to do that is through social media. The era of the banner ad is dying out,
These errors will become a roadblock on your road to success. October 22, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Adding an online course to your product suite and having a passive income stream on autopilot sounds amazing, right? And it doesn’t only sound amazing, it truly can be if you
October 23, 2020 8 min read Opinions expressed by Entrepreneur contributors are their own. If you are investing material dollars in marketing campaigns, more often than not, you have considered engaging, or have engaged, an advertising agency to assist you with those efforts. Those decisions whether or not to manage your marketing campaigns with in-house teams
October 19, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. In the span of a few short weeks, the coronavirus pandemic completely reshaped shopping and left many retailers struggling to survive. Neiman Marcus, JCPenney, J. Crew, and other popular chains filed for bankruptcy. According to a report from Yelp, 60 percent of
Now that we’ve made it to the make-it-or-break-it fourth quarter, advice is flowing fast and furiously about 2020 holiday planning. I wrote some of that advice, too, like my September column “Predictions for holiday 2020 v. 400.0? Be ready for anything” about managing holiday campaigns when you don’t know what’s going to happen next. But
Invest time in unpaid marketing strategies to boost your business. October 21, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. As small
As we head into the holiday season, Facebook is rolling out several new features for e-commerce marketers and brands. It is also launching promotional support for Black-owned businesses and training and software discounts for small businesses. Instagram ads with product tags. For more than a year, Instagram has been testing product tags for organic Shopping
80% of the land is owned by roughly 20% of people. 80% of sales deals are closed by 20% of reps. 80% of what you wear is 20% of your wardrobe. Coincidence? Nope – it’s a surprisingly common pattern that appears frequently in nature and in society. So what the heck is the 80/20 rule
Eliminate the hassle of all your design projects. October 20, 2020 3 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Every company needs design
October 20, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. As we all spend more time glued to our phones and computers, video is becoming an even more important medium for advertisers to reach consumers. More than half of consumers globally cited video as the type of content that they want
How to sell more online. October 19, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. There are literally billions of potential customers
RankTools helps you grow your site’s search rankings. October 15, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Digital marketing can get
While video is an appealing channel for advertisers, there is still some lack of common agreement when it comes to strategy and metrics for video ad campaigns. One common misconception is that video campaigns need to be complex to have significant ROI. “Use video to simplify your customer experience landscape, not make it more difficult
Learn how to grow your business online. October 16, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The world of business is
With its Websites + Marketing offering, there’s no need to let a lack of technical expertise hold you back from scaling your business. October 15, 2020 3 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small
Google claims to update its search algorithm several thousand times per year. In the absolute majority of cases, Google algorithm updates are too small to notice. But, every once in a while, Google introduces a change so fundamental, that it disrupts the way we do SEO forever. In this post, we will be counting down
Scratch that: Facebook’s 28-day attribution window lives, for now In response to advertiser feedback, Facebook will not move forward with a test to remove the default 28-day attribution window for advertisers. Gil David of Run DMG shared the news on LinkedIn, commenting “Facebook demonstrates that they do actually listen to advertisers.” He cited the company’s
Score the Complete Content Creator Bundle for YouTube for just $40. October 13, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. YouTube
Try it, google “SEO” and you’ll see that NeilPatel.com is ranked on Google’s first page. How’d I do it? Watch this video: ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog I’m going to let you in on a little secret, but
You need to grow your business. It’s not just a goal – it’s your calling! But where should you start? Here are 10 tips to help you focus on what matters. Tip #1 – Develop a company mission you and your team can stand behind Tip #2 – Invest in marketing (talent & technology, search,
Google Ads are still one of the best platforms that you can use to grow your business. Primarily because it lets you reach the right people when they’re looking for whatever it is that you’re selling. When they’re actively searching for keywords related to your content, your product, your services, you can be right then
Get up to speed with today’s top tools and apps. October 9, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. If you
We spoke with the corporate communications head who hooked up TikTok sensation Nathan Apodaca with a new Nissan truck, and she swears the win-win social media triumph came together organically. October 8, 2020 5 min read Unless you’ve been living under a cranberry bog, you know that 37-year-old Idaho potato-farm laborer Nathan Apodaca aka TikTok user
A report released today by the Enterprise Strategy Group, in partnership with Zendesk, matched CX criteria against business outcomes, finding that small businesses were likely to have grown customer spend — even during the pandemic — if they scored highly on CX-related capabilities. The score was established through surveys of over 1,000 companies, including 500