RESOURCES & LINKS:
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BigSpy: https://bigspy.com/
Facebook Audience Insights Tool: https://www.facebook.com/ads/audience-insights/
Connectio.io’s Facebook Ads Keyword & Interest Search: https://connectio.io/keyword-interest-search/
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First strategy and tool I have for you is to spy on your competitor’s ads.
What works for your competitors probably will work for you.
But, how do you know something’s working for your competitors? How do you even see their ads? Did you know Facebook tells you every single thing that your competitors are advertising on?
Just go to their page, click on info and ads. Right, go to their fan page, click on the info and ads button. It’ll show you all their ads, their campaigns, the landing pages they’re driving to, the webinars that they’re running.
The next strategy I have for you makes it hard for people to spy on your ads.
You’re already spying on your competitor’s ads and taking their strategies. Do you want them to do the same to you? Of course not!
What I want you to do is switch your page template to video template. Because what you’ll find is, yeah, they can still figure out what ads you’re running, but it makes it so much harder and people tend to give up because it changes the layout of the page.
So, when you switch to video template, they typically won’t be seeing what you’re advertising on because they won’t know where to go.
The third thing I want you to do is to check out bigspy.com.
You can put in keywords in there in anything. So for me, I may put in keywords related to marketing. It’ll show me all the ads related to those keywords.
Because you may have other people in your space that are buying ads that you don’t even know about that are doing really well.
Big Spy will show you this. It’s a great tool and it shows you this in one really simple to use interface.
The fourth thing I want you to do is to check out Facebook Audience Insights.
It’s a tool that Facebook gives you. You may not already have a big community, a big email list that you can upload into Facebook.
You may not be able to do look like audiences from day one, but Audience Insights will give you a lot of information.
They even show you really cool nifty charts and you can adjust them and put dead against each other and start doing comparisons.
But, Audience Insights will help you a ton. Especially when you’re starting off. You don’t have lookalike campaigns, you don’t have a big customer base, you don’t have a big email base.
That’s when you really want to look at Audience Insights. The fifth thing I want you to do is to check our connectio.io. See, when you have some interests that you want to go after, you know the demographics of your audience, you could type them into connectio.io.
The sixth thing I want you to do is to start re-marketing your own audience. Everyone when they’re doing ads, all they think about is, oh, how can I keep driving new people?
What I want you to do is, yes, drive new people. Some of them will go to your check out page.
Some will go to your lead form page, but they won’t fully complete. What I want you to do is for all the people that land on those pages and don’t complete the purchase or don’t complete filling out their information, re-market those people, show video ads on Facebook showing them what it would be like if they bought your product, signed up for your service.
In other words, you’re explaining the journey and why it’s awesome to work with you or your company or buy your products or services.
What you’ll find is, your landing page typically has a pitch that’s either emotional or logical.
When you’re re-marketing, you can use an opposite pitch. So, if your landing page has an emotional appeal on why they should be buying your product, then your remarketing video should have the opposite pitch.
And then by doing this, you’ll find that you’ll convert more people Because sometimes, your copy doesn’t appeal to every single person.
So, this gives you two shots at the same person and you’ll notice that this will be our highest converting ad campaign.
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